USE OF ARTIFICIAL INTELLIGENCE FOR THE GENERATION OF MEDIA CONTENT

Branislav Sančanin; Aleksandra Penjišević

doi:10.58898/sij.v1i1.01-07

Authors

Branislav Sančanin Faculty of Management, Sremski Karlovci, University UNION Nikola Tesla, Belgrade https://orcid.org/0000-0002-4255-2634
Aleksandra Penjišević Faculty of Management, Sremski Karlovci, University UNION Nikola Tesla, Belgrade https://orcid.org/0000-0002-0898-6818

DOI:

https://doi.org/10.58898/sij.v1i1.01-07

Keywords:

artificial intelligence, media, ethics, security and reliability

Abstract

Artificial intelligence (AI) is a powerful catalyst that enables media organizations to optimize and improve their operations. The aim of the paper is to emphasize the importance and potential of AI during high-performance data analytics and media content generation. The focus is on responsible and ethically acceptable use of AI, which imposes the need to continuously build trust, through numerous challenges, during the management of potential risks. Standardization and mandatory publication of AI product data can pave the way for increased transparency and trust building. Otherwise, the power of AI, which has a huge potential to contribute to a better quality of life, could be transformed into a suicide tool.

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