Social informatics journal prati globalni proces informatizacije društva i njegov uticaj na društvenu strukturu i društvene promene, kao i ulogu i položaj pojedinca u informatičkom društvu. Koordinacija razvoja društva i njegove globalne informatizacije je danas posebno važna tema jer od nje direktno zavisi prevazilaženja krize moderne civilizacije i njenog prelaska na put održivog i zdravog razvoja zasnovanog na ovladavanju i upravljanju informacijama i širokoj upotrebi novih znanja i tehnologija u svim sferama života. Osnovni ciljevi pokretanja Social informatics journal su identifikacija i analiza novih mogućnosti za razvoj čoveka i društva u novoj informacionoj realnosti, kao i novih pretnji i rizika za njihov život, koje već postoje ili mogu nastati u budućnost. The Social Informatics journal focuses on the global process of informatization of society and its impact on social structure and changes, as well as the role and position of individuals in the information society. The coordination of society's development and its global informatization is a particularly crucial topic today. Overcoming the crisis of modern civilization and transitioning towards sustainable and healthy development depends directly on mastering and managing information and embracing new knowledge and technologies in all aspects of life. The main goals of the Social Informatics journal are to identify and analyze new opportunities for individual and societal development in the new informational reality, as well as to recognize and address potential threats and risks to their lives, both existing and emerging.
Faculty of Management, Sremski Karlovci, University UNION Nikola Tesla, Belgrade
Journalism in the Transition from the Old to the New Age
Stories in magazines, articles in newspapers, television news, radio broadcasts, multimedia content, Internet platforms are types of media and therefore is the statement "the media is all around us". Because of this, many people often take media for granted and do not actively think about the information they read, see or hear. Also, there are many prejudices about journalism, journalists and editors, and they are the ones who collect, select, process and shape, and ultimately publish information through the media. This paper will explore the history of journalism, its basic definitions, journalistic codes and genres, as well as its function in contemporary society, with a particular focus on the development of online journalism.
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
Between Personalization and Surveillance: the Influence of Digital Marketing on Modern Consumers
This study examines the impact of digital marketing on consumer behavior and broader social processes, focusing on the role of digital platforms, algorithms, personalization, influencer marketing, and peer recommendations. A quantitative and descriptive approach was employed using an online questionnaire consisting of thirty questions organized into eight thematic sections, distributed in November 2025 to a sample of 130 respondents, primarily younger adults actively using the internet and digital platforms. The results indicate that respondents are aware of personalized advertisements and data collection practices, and those with higher awareness of data processing are more likely to perceive that algorithms influence their purchasing decisions. Peer recommendations, such as reviews and comments, were found to have a stronger influence on purchasing behavior than influencer promotions, highlighting the importance of perceived credibility and authenticity. The study also reveals that personalization and algorithmic content selection shape consumer engagement and trust, raising ethical concerns regarding privacy, surveillance, and the balance of power between platforms and users. These findings suggest that digital marketing is not only a commercial tool but also a social phenomenon that affects decision-making, information interpretation, and social norms. Future research should explore long-term effects of personalized content, cultural and demographic variations, and the impact of regulations and ethical standards on user perception and platform behavior.
Creative Cities as Initiators of Cultural Transformation from the Aspect of Creative Industries
Through the prism of various aspects that shape modern society, creative industries stand out as key factors of economic and cultural transformation. Their vitality is reflected in their ability to push the boundaries of innovation, thus enabling market success and shaping our everyday lives. Creativity is an essential component of market success, because it brings new ideas, opens new horizons and enables competitive advantages. Through the process of creation and innovation, creative industries not only generate wealth, but also influence social change, setting new standards and shaping the cultural landscape. In today's context, innovation and courage are necessary to face global challenges. Creative industries are becoming a center for finding solutions to complex problems and developing creative cities. Their ability to generate original ideas and find new approaches brings hope for a better future.
Digital Platforms and Freedom of Expression: A Comparative Analysis of Turkey and Global Approaches
The rise of digital technologies, particularly social media platforms, represents one of the most transformative societal shifts of the 21st century. While these platforms expand access to information and enable active participation in public discourse, they also present complex challenges for freedom of expression. Issues such as misinformation, hate speech, cyberbullying, privacy violations, and illegal content circulation highlight the limitations and responsibilities of digital platforms. This article examines the multidimensional impacts of digital platform regulations on freedom of expression, with a focus on Turkey's legal framework and comparative international approaches. The study explores the evolution of digital legislation in Turkey, including the Internet Law No. 5651, the 2020 Social Media Law, and the 2022 Anti-Disinformation Law. It further analyzes global regulatory models, such as the European Union's Digital Services Act (DSA) and Digital Markets Act (DMA), Germany's NetzDG, and the United States' Section 230. The paper emphasizes the critical role of platforms in shaping public discourse and calls for a nuanced understanding of the balance between state oversight, individual rights, and platform governance.
Media and Visual Culture through the Paradigms of Modernism(s): from Modernism through Postmodernism to Post-postmodernism and Hypermodernism
Departing from the premise that postmodernism does not disappear in the course of the historical demise of cultural–epistemological paradigms but is instead transversally incorporated into a new metanarrative of techno-aesthetic hypermodernity, this paper reconfigures the categorical foundations for the analysis of visual and media culture within the context of the post-postmodern transition. Its central thesis does not imply either a regressive reaffirmation of modernist formalism or a normative repair of postmodern fragmentation, but rather the articulation of an epistemologically expanded field within which postmodern poetics—including the simulacral, intertextual, pastiche-based, spectacular, and rhizomatic—are refunctionalized as the techno-ontological infrastructure of a new visual regime. Relying methodologically on heterogeneous yet compatible conceptual modules (assemblage / visual code / cyberspace / algorithmic affectivity), the authors approach media culture not as a phenomenological epiphenomenon, but as an apparatus-based formation of subjectivity in which the aesthetic, the political, and the technological are not separated, but operationalized through modes of digitally mediated (self-)representation. Within this discursive framework, the postmodern no longer exists as a historically “past” concept, but as a semiotic code undergoing algorithmic mutation—reconfigured within a hypermodern environment in which visuality has become the primary mode of affective and cognitive articulation of reality.
From Fields to Data Infrastructures: Citizen Science for Soil Monitoring in the Western Balkans
Reliable soil information systems remain underdeveloped across the Western Balkans, limiting the capacity of institutions to monitor environmental change, ensure sustainable land management, and align with EU legislation. This article presents a sociotechnical case study of the Soil Health Guards initiative in Serbia, the country’s first citizen-science initiative dedicated to soil health assessment. Here, we analyze the design, implementation and governance implications of an integrated citizen-science framework that supports farmers, youth, and local communities in generating standardized soil-health data. Participants collected standardized measurements of ten biological, chemical, and physical soil indicators using structured toolkits, educational manuals, and digital communication channels, supported by iterative workshops and expert validation. Of 135 registered participants, 67 actively contributed at least one soil assessment, with retention decreasing from 54% to 40% over the project duration. Farmers sampled soils across a range of land-use types and soil classes, while youth conducted assessments in schoolyards, home gardens, and urban green spaces, with group activities involving over 150 children and adolescents. Participants valued structured guidance, with the instructional manual cited as the most useful resource. The project demonstrates that even low-level-technology-mediated citizen science can facilitate knowledge co-production, environmental literacy, and community stewardship, while generating reliable, decision-ready soil data compatible with institutional monitoring frameworks. By integrating hands-on learning, digital tools, and collaborative engagement, the initiative highlights the potential of citizen science to complement formal soil monitoring, support sustainable land management, and foster inclusive participation in environmental governance.
AI-Driven IoT Scenario Building and Policy Analysis: A Comparative Societal Impact Study in New York, Berlin, Tehran, and Zurich
The rapid expansion of the Internet of Things (IoT) and its integration with Artificial Intelligence (AI) are transforming urban and rural landscapes, creating both opportunities and governance challenges. This study applies AI-driven foresight methodologies to analyze the societal impact of IoT through a structured five-phase framework: technology description, forecasting, foresight, impact assessment, and policy analysis. The STEEP framework (Social, Technological, Economic, Environmental, and Political) is used to identify key drivers, evaluate their uncertainty and impact, and develop scenario-based policy recommendations. To forecast IoT development, this research references the Gartner IoT Hype Cycle (2020) and integrates insights from more recent reports, such as the Emerging Technologies Hype Cycle 2024, AI Hype Cycle 2024, and Smart City Hype Cycle 2022. Findings highlight the need for adaptive governance strategies to address cybersecurity risks, interoperability challenges, and digital divides. Policy options were identified using classical Technology Assessment (TA) approaches and can be further explored through Participatory TA and Constructive TA to enhance stakeholder engagement. Future research should focus on quantifying societal impacts using methods such as Scanning and Tracking Analysis and expanding discussions on policy frameworks beyond Parliamentary TA. This study contributes to the field of Technology Assessment (TA) by combining quantitative forecasting and qualitative scenario-building, offering a structured approach for IoT governance and policy development.
Algorithmic Reality and the Myth of Neutrality: Social Informatics Perspectives on AI‑Mediated Society
The rapid expansion of artificial intelligence (AI), algorithmic systems, and platform-based communication technologies is fundamentally changing the way social reality is produced, perceived, and interpreted, particularly among younger generations growing up in digitally mediated environments. This paper aims to demonstrate that the assumption of algorithmic neutrality represents one of the most prominent and dangerous myths in contemporary technological discourse. By uncritically accepting algorithms as objective, value-free, and merely technical instruments, societies risk obscuring their profound normative, epistemological, and political effects. As a conceptual-theoretical paper drawing on insights from social informatics, philosophy of technology, and critical AI studies, we offer a conceptual framework for understanding AI as a generator of mediated reality, rather than merely a passive tool. The paper is intended as a reflective guide for authors and researchers, encouraging critical engagement in exploring the consequences of AI-driven systems across all spheres of social reality.
JOURNALISM AS A PROFESSION OR SOCIAL PHENOMENON
Journalism, as a profession and a social phenomenon, occupies an important place in the modern world. Although it exists today in many forms, the roots of journalism go back far into the past, and its formation is closely related to the development of the press and communication tools. The history of the profession of journalism begins in ancient civilizations, but the real development is recorded after the invention of Gutenberg's press in the 15th century. That invention enabled the mass printing of newspapers and books, which significantly accelerated the flow of information and enabled the development of public opinion. This paper will discuss following topics: definition of journalism, digital journalistic pyramid, traditional journalistic pyramid, ethical codes, digital era.
journalism, history, online, codes, genres.
DIGITALISM: AN EMERGING POST-MODERN SYSTEM
The article discussed thoroughly the new philosophy termed as “Digitalism” while comparing it with capitalism and communism. Digitalism is based on the basic concept that, the things, people and their immediate environment would interact without the supervision of the human beings and the system would generate the necessary outcome effectively and efficiently and even better than the previous systems like capitalism and communism (all their forms). The article elaborated the three dimensions of that philosophy including economic, social and political. Economically, the capitalist system has to suffer immensely due to the huge imbalance in the fundamental equation- major unemployment and massive cut in the consumption. Hence, two labor employment centers world labor employment (WLEs) and world immigration center (WIs) along with WUIF (World Universal Income Fund) must be created in order to provide maximum opportunities to all the global population without the limitations of their nationality and border. Socially, a dynamic social society would come to the fore where people might not be able to link with each other due to their fixed profession but, a jack of all trades phenomenon is going to prevail. Hence, three classes, an ultra-rich techno-corporate businessmen (techno-bourgeoisie), techno-experts (as similar to nobles in older centuries) and general workers/freelancers (working for multiple industries at the same time) would emerge as a result of these developments. Politically, intellectocracy through its philosophical lens of Szellemiism, that emphasizes on giving more political rights to intellectuals than to non-intellectuals and thereby allowing the most-wise and sound individuals to govern effectively and efficiently, will not only play a major role state-wise but by that means contribute significantly towards the global socio-economic and political stability. Hence, Digitalism through its core “Data” centered approach will create a new post-modern society in which, physical and digital lives would be merged in an inseparable way.
Data, Labor employment center (WLEs), Techno-bourgeoisie, Intellectocracy, and Dynamic Society.
TRANSMISSION OF INFORMATION AND COMMUNICATION THROUGH NEW MEDIA
This theoretical work deals with the multiplication and transmission of information in everyday digital communication, whose important factors, such as time and space, form the basic component of new media. By the method of textual analysis and interpretation, I will interpret hybrid artworks created by integrating different media, which enable their information, semantic and expansion in the virtual space. It's about the artworks and information systems based on the media capabilities of the Internet and screens / displays, which reflect the theory of Lev Manovich. who, speaking of new media and "overlapping windows", believes that new digital technologies help multiply information by speeding up communication.
communication, media, art, information, time, screen, digital technologies, internet, perception, spatial editing, space.
In the modern age of digital technologies and rapid flow of information, online journalism is a key aspect of modern media. Traditional media, such as the press, radio and television, have undergone major changes under the influence of the Internet, which gave birth to a new form of information - online journalism. This form of journalism enables faster distribution of news, interaction with the audience and a higher degree of multimedia, but it also brings with it numerous challenges, such as problems with the credibility of information and ethical standards.
The ability to quickly adapt to changes is a key factor for the survival of modern organizations operating in a turbulent environment. Globalization, cultural differences, and rapid technological change have caused major changes in organizational design. Survival requires that organizations abandon the traditional approach to business and encourage them to exchange experience, knowledge, and ideas. Qualitative research methods are applied in the work. Flexible forms of organizational design are described: as network, modular, virtual, and open organization - organization without borders. Flexible organizational forms are created by the concept of organic design. They represent non-hierarchical, decentralized, open, innovative organizations. The paper deals with their characteristics, advantages, and disadvantages. The paper aims to highlight the characteristics of organizational structure, organizational culture, and organizational learning inherent to flexible models.
organization, flexible model, adaptation, changes
HUMAN RESOURCE MANAGEMENT AT THE NATIONAL THEATRE IN BELGRADE
This paper presents the results of four years of research conducted by the author, Branka Bešević Gajić, through direct engagement and analytical work at the National Theatre in Belgrade and professional practice at the National Theatre in Belgrade, addressing the strategic role of human resource management in preserving cultural heritage and advancing institutional innovation. The National Theatre, a repertory institution with a permanent ensemble, serves as a critical case study for understanding the challenges of HR planning within a multidisciplinary and nationally significant environment. This study defines key management theories applicable to HR in cultural institutions and provides a critical analysis of recruitment, motivation, departmentalization, training, onboarding, performance evaluation, and reward systems. Drawing on previous publications and artistic research, the paper argues that “the digital transformation of cultural institutions such as the National Theatre and RTS demands a redefinition of human resource strategies to ensure effective integration of new technologies” (Bešević Gajić, 2024). It emphasizes the necessity of interdisciplinarity in HR management, particularly in institutions that merge traditional forms of expression with contemporary digital tools. Special attention is given to the onboarding and education of staff through psychologically safe environments, participatory leadership, and training modules informed by artistic methodologies and new media. The paper also considers ethical dimensions of innovation, noting that “AI implementation must follow ethical guidelines to maintain integrity and public trust” (Sančanin & Penjišević, 2023). This is particularly relevant for institutions that simultaneously produce content and mediate public discourse. By incorporating insights from doctoral artistic research, the study introduces a human-centered paradigm of HR management grounded in participatory dramaturgy, emotional intelligence, and non-linear temporal models of organizational development. Cultural institutions such as the National Theatre are portrayed not merely as custodians of heritage, but as living systems capable of adaptation, empathy, and innovation. Thus, strategic investment in personnel becomes both an artistic and ethical imperative, supporting institutional resilience and future cultural relevance.
human resource management, National Theatre, cultural institutions, interdisciplinary training, digital transformation, ethical innovation, participatory leadership
Rapid Urbanization and the Nigerian Landscape: the Gains, the Menaces, and Strategies for Future Success
The environment is the fiber and bedrock upon which Urbanization thrives. In modifying the environment to accommodate urbanization, care must be taken to avoid any form of exploitation, degradation, abuse, and misuse. But this has not been the case in Nigeria, urbanization has occurred rapidly through unsustainable activities and lifestyles that deplete the environment, and the lives of the very inhabitants it should so dutifully protect. This paper analyzes how Nigeria's rapid urban growth is affecting landscape design and sustainability, and strategies for combating the negative effects of urbanization on the landscape are proposed.
Urbanization, Landscape, Rural,Urban, Nigeria.
The Potential Contribution of DAOs to the Digital Transformation of Society: Ethical and Socioeconomic Perspectives on DAO-AI Synergy
This article explores the potential of Decentralized Autonomous Organizations (DAOs) to contribute to the digital transformation of society through the lens of ethics, social structure, and emerging economic paradigms. The focus is on the synergy between DAO structures and artificial intelligence (AI), and the ways in which such convergence may support new redistributive mechanisms such as Universal Basic Income (UBI) and Inclusive Capitalism. By combining conceptual analysis, relevant case studies, and data derived from existing research, the article evaluates whether DAO-AI systems can provide scalable, ethical, and decentralized alternatives to traditional organizational and economic models.
DAO, artificial intelligence, inclusive capitalism, digital transformation, UBI, ethics, governance.
EFFECTS OF VERBAL AND NON-VERBAL COMMUNICATION ON THE BUSINESS SUCCESS OF THE COMPANY
Communication plays an important role in achieving business success, which is why increasing attention is being paid to the study of verbal and nonverbal communication.Through the buying and selling of goods or services, and through communication, we enter into various relationships with people and organizations. In today's environment, organizations undergo various organizational changes, and managers at different levels recognize the need to improve communication methods, yet they are often unsure how to organize and implement them. Likewise, the efficiency of an organization’s functioning is influenced by well-developed internal communication channels. This paper describes the concept of verbal and nonverbal communication as one of the key elements in increasing a company’s business success. The subject of the paper is the issue of engaging available human resources within an organization, improving and implementing verbal and nonverbal communication, as well as its effectiveness, simplicity, rationality, and costefficiency. The aim of the research is not only to provide a theoretical overview of verbal and nonverbal communication but also to demonstrate its impact on the business success of a company.
verbal communication, non-verbal communication, company success, efficiency, organization
ONTOGENESIS OF CLEAR IMAGE: CONTEMPORARY TELEVISION AND FILM PROGRAMMING ON RADIO TELEVISION OF SERBIA IN THE DIGITAL AGE FROM AN EDITORIAL PERSPECTIVE
This paper examines the transformation of television production, specifically focusing on film programming within the digital environment from an editorial perspective at Radio Television of Serbia (RTS). The study delves into the transition from traditional analog broadcasting, where a single film was aired once a week, often a western, to the complexities of modern digital television production, which incorporates advanced organizational and technical skills, as well as the integration of contemporary technologies in program realization.The research highlights the increasing importance of editorial work in creating diverse and engaging content that caters to various demographic groups, with a special focus on the responsibilities of editors in shaping program quality and audience engagement. As television production has evolved into a leading creative sector, it now encompasses a wide range of genres, multimedia content, and interactive media, reflecting significant changes in both cultural and organizational strategies within the media landscape.The paper also explores the impact of globalization, technological advancements, and changing cultural policies on the development of national public service broadcasters like RTS. It discusses how these institutions have adapted to the challenges posed by a rapidly changing media environment, such as the increasing demand for efficiency, the expansion of content, and the inclusion of marginalized social groups in the programming.Through the examination of editorial practices in contemporary film programming, this work aims to offer insights into the evolving role of editorial decisions in shaping television content, as well as their contribution to the broader cultural and educational objectives of public broadcasting in the digital age.Top of Form
Television production, editorial work, digital environment, film programming, organizational development, cultural policy, public service broadcasting, audience engagement, multimedia content, digital broadcasting, media evolution, programming strategy, editorial creativity, technological advancements.
Copyright (c) 2025 Dr. Branka Besevic Gajic, Dr. Stevan Lutovac https://creativecommons.org/licenses/by/4.0
This theoretical work deals with hybrid artistic practice and its determination by media and technology. As an inevitable example of thinking about art through the context of media, Vladan Radovanović is highlighted. who is the only theorist who systematically proposed a classification of art in relation to media. Through his theory of polymedia art, as an interdisciplinary form that synthesizes within itself synthesizes various disciplines with the aim of achieving "total art," and the visionary thoughts of Marshall McLuhan on media, we will try to find an answer to the question of the possibilities and significance of media the for the development of art. I will interpret hybrid artworks that have emerged from the integration of different media using the method of textual analysis and interpretation, which allows for their semantic, narrative, and sensory extension in the site, in which we will explain the significance of media possibilities in relation to art.
media, technology, art, polymedia art, opera, film, digital, screen, spatial montage, perception, senses, progress
Copyright (c) 2025 Dr. Stevan Lutovac, Dr. Branka Besevic Gajic https://creativecommons.org/licenses/by/4.0
SCIENCE, ETHICS AND NEW EMERGING TECHNOLOGIES
In this paper, we will examine the relationship between science, ethics, and emerging technologies, with a particular focus on nanoscience and nanotechnology. Our goal is to demonstrate that all sciences, including these most recent ones, originate from philosophy, which has always strived to maintain an integral, holistic approach to reality. In contrast to philosophy, individual sciences gradually lose interest in philosophical views of a higher level of generality and a holistic approach to reality. As a result, sciences often neglect ethics and value judgments that assess the consequences of their activities and outcomes. Nanotechnology, along with other convergent technologies such as biotechnology, information technology, artificial intelligence, and neurotechnology, differs from other technologies in its ability to operate at the atomic and molecular levels. This enables its impact on the natural environment and the human organism to often remain beyond public awareness. Such a situation raises legitimate concerns and calls for addressing the issue of responsibility for the development of these technologies. Strict and organized action by the broadest possible public is needed to ensure the responsible development and application of nanotechnology. In this paper, we will consider potential coalitions for overseeing these technologies, as well as some key questions that must be answered before these technologies "slip" beyond our control. In this context, special attention will be given to promoting a multidisciplinary approach and involving various stakeholders from the fields of science, philosophy, ethics, and representatives of civil society in the decision-making processes related to the development and regulation of nanotechnology.
philosophy, society, ethical capacity, responsibility, nanotechnology,, coalition, collaboration, multidisciplinary.
Copyright (c) 2025 Dr. Momcilo Bajac, Mr. Mirjana Fiser https://creativecommons.org/licenses/by/4.0
THE ETHICAL DILEMMAS OF THE BLOCKCHAIN TECHNOLOGY USE IN e-HEALTCARE SYSTEMS
Blockchain technology is increasingly being recognized as a game-changer in healthcare, offering solutions for improved data security, transparency, and interoperability. However, its integration into healthcare systems brings with it a range of ethical challenges that need to be addressed. This paper delves into some of the most pressing issues, such as protecting patient privacy, defining data ownership, obtaining informed consent, and ensuring equitable access. It explores the delicate balance between the transparency that blockchain provides and the potential risks of exposing sensitive health information. The paper also considers the ethical concerns surrounding decentralized governance and the possibility of deepening inequalities due to the digital divide. By addressing these dilemmas, the goal is to offer a thoughtful analysis that can guide policymakers, healthcare professionals, and technologists in leveraging blockchain’s potential while upholding ethical principles in healthcare.
Blockchain Technology, Healthcare Ethics, Patient Privacy, Data Ownership, Decentralized Governance
Copyright (c) 2025 Dr. Vesna Scepanovic, Dr. Ivan Scepanovic https://creativecommons.org/licenses/by/4.0
OPPORTUNITIES AND CHALLENGES OF ARTIFICIAL INTELLIGENCE APPLICATION IN INVESTMENT ARBITRATION
Artificial intelligence (AI) is increasingly advancing, developing, and finding applications in various aspects of life and work. Some of the most significant social areas, such as law and dispute resolution, have not remained immune to the influence of AI. In this sense, both the positive aspects, useful elements, as well as the potential dangers and risks that this technology brings, are being increasingly considered. Arbitration, as a contractual and voluntary method of dispute resolution, presents fertile ground for the application of various technological solutions to accelerate and ease the process. Investment arbitration, which deals with resolving disputes between a host state and a foreign investor, has its specificities that need to be addressed in the context of AI application. Therefore, this paper provides a review of the benefits of AI in arbitration, analyzes its shortcomings and risks, offers an overview of certain smart tools available, and presents a general view on the ethical and legal regulation of AI application in arbitration. The conclusion of the paper is that the possibilites for further development and refinement of AI technology for use in arbitration are numerous, but should be approached cautiously. It will be necessary to devise an optimal, flexible regulation to standardize the rudimentary rules of AI application in order to meet the basic requirement: benefit for humanity and society, while respecting the specific values and principles on which investment arbitration is based.
Copyright (c) 2025 Milica Njegovan, Snežana Prelević Plavšić https://creativecommons.org/licenses/by/4.0
The main idea of the paper is researching AI and other technologies for Wealth Management. Implementation of the AI in WealtTech helps in giving the best investment advises. Wealth Management includes retirement planning, inheritance tax, estate planning, and other activities according to investment preferences. WealthTech aims to manage investment funds and assets more efficiently, accessible, and personalized through data-driven insights and smart automation. Besides improving their efficiency, WealthTech aims to automate investment and wealth management services. WealthTech utilizes innovations like blockchain, artificial intelligence, and machine learning to improve investment decisions combining technologies for fund transformation and asset handling. These technologies include a wide range of solutions and include robo-advisors, social trading, robot-retirement, quant advisors, and micro-investing. This approach use the best technology solutions more advanced than typical analysis used in financial institutions. WealthTech AI applications are developed to create wealth data dashboards tailored to the clients needs. The applications enable clients to see full and transparent picture of their entire wealth and visualise wealth maps and data-driven analytics to uncover valuable investment insights. The aim of the applications is to convert diversified investment portfolio in clear reports and graphs. Because of the advancements in AI, the programs provide personalized advice concerning wealth management and business strategies. The Manuscript will present WealthTech solutions on the practical example and recommend the most attractive investment opportunities on the global market.
Copyright (c) 2025 Dr. Ivana Tomic, docent, Bojana Jokanovic, Ass. Prof., Slavko Ivkovic, Ass. Prof. https://creativecommons.org/licenses/by/4.0
Evaluating the Impact of Sustainable Landscape Planning on Student Well-Being and Academic Performance: A Case Study of the University of Ibadan
This study investigates the impact of sustainable landscape planning on the well-being and academic performance of students at the University of Ibadan. Utilizing survey data, the research highlights the positive effects of well-maintained green spaces on students' mental health, stress reduction, physical health, and connection to nature. The findings indicate that a significant proportion of students perceive sustainable landscape planning as beneficial to their overall well-being and academic experience. Hypothesis testing results further confirm the substantial positive impact, underscoring the importance of incorporating sustainable landscape practices in educational institutions. These results advocate for increased investment in sustainable landscaping to foster a healthier and more conducive learning environment.
Copyright (c) 2025 Adeola Ajayi, Oluranti Oladunmoye, Olufunmilola Obakin, Joel Taiwo https://creativecommons.org/licenses/by/4.0
COSMOLOGICAL CONCEPT OF TIME IN “THE CHANGE OF ZHOU” (“THE BOOK OF CHANGE”)
This paper represents one chapter from my PhD dissertation, written and successfully defended at Beijing Normal University in 2012. The whole content is translated from my doctoral dissertation that was originally written in Chinese language. According to the existing references, the earliest Chinese philosopher who mentioned in his essays the word “cosmos – yuzhou” was Shi Jiao (390-330 BC). He said: “four directions of Heaven and Earth are called ′yu′, time since ancient times till today is called ′zhou′”. In other words, yu represents space, while zhou symbolizes time, and that is why Chinese ancient cosmology may be even called “concept of space and time”. Inscriptions on the oracle bones and tortoiseshells with the symbols called “ganzhi”, originating from the Yin dynasty, were used to record hours, days, months and years i.e. time, but at the same time, Chinese people used these symbols to mark the directions of space, too. All of the cosmological diagrams used by “The Change of Zhou” and yijingologists, like Fuxi’s transcendental bagua diagram, king Wen’s empirical bagua diagram, river map and Luo book simultaneously depict time and space. In the eyes of the Chinese people, since ancient times, time and space are one whole and inseparable unity. However, being a foreigner, the writer of these lines will separately analyze the meaning of time in “The Book of Change”. As a foreigner, I find that the greatest charm of Chinese characters is that every character holds the whole history and etymology of one word or term in it. In other words, the most prominent feature of Chinese characters is symbolism. Therefore, if we want to explore “the time” concept, we must start from the character 时- shi meaning “time”. Character shi is formed of one radical meaning “sun”, and another meaning “measure”. This shows that the meaning of character shi is “measuring the sun”, i.e. measuring the length of sun shadow. The shorter the sun shadow is, the weather is being warmer and the Yang energy gets more abundant. It explains that character shi depicts increasing and decreasing of Yin and Yang energy in the cosmos and on the Earth. This paper analyzes time concept in “The Change of Zhou” from the Chinese and Western point of view. It explains meanings of Heavenly dao, Heavenly time, chance and synchronicity. The paper uses time theories (like simplicity of time, presentism, etc.) of German scientist Leibniz（1646 – 1716）, and famous Swiss psychologist Carl Jung’s（1875 - 1961） concepts (like cosmical archetypes and synchronicities), and compare them with ideas of “the cognition of subtle”, “progress through change” and “capability to grasp the chance” in “The Change of Zhou”. Finally, it combines and summarises the concept of time from “The Change of Zhou” and Western point of view.
Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0
DELICATE SOUND OF AI RESTORATION - ”THE LORD OF THE THINGS”
Re-defining important changes in the music and film restoration industry, exploring the possibility to: 1. Extract individually chosen sounds from the final movie track in order to re-balance (re-mix) its audio content. 2. Extract chosen sounds from the original audio recording and re-mix, with separated audio stems. The Results section starts by describing the process of creating a completely new mixdown made from AI-generated audio stems (previously extracted from the original mono recordings) joining it with restored original 16 mm video footage, resulting in a full eight-hour movie, separated into three episodes, each with a duration between two and three hours, covering about one week each, of the 21 days of studio time. The material was recorded during the filming of The Beatles’ “Get Back” sessions at Twickenham Studios, London, in January 1969, and chronicles the making of “Let It Be” and the band’s famed final “Rooftop Concert.” The second episode describes the audio/video production of the last-ever song by The Beatles (“Now and Then”) literally made from scratch, as the core of the project was only a poor-quality analog recording made by John Lennon, singing and playing piano to an old, mono, compact cassette recorder.
THE SUBSTITUTION OF REALITY: MADONNA AS A TOOL OF MASS MEDIA
Using qualitative research methods, we will explicate how the internet and other modern technologies directly impact the reality presented. Through specific segments of this study, we will analyze the democratization of art, fashion, and image in contemporary society, focusing primarily on its real, current, and true-media publication through the phenomenon of Madonna. Employing methods of textual analysis and interpretation, we will examine the works of philosophers Jean Baudrillard, cultural theorist Paul Virilio, and Douglas Kellner. In doing so, we will explain the significance of media manipulation. The primary objective of this study is to depict media through postmodern theory, presenting them as leading factors in contemporary social processes. Postmodern theorists emphasize that the media system, which has dominated reality since the early 21st century, is unable to summon the past, causing human existence to fall into a state of perpetual schizophrenic present. This incapacity results in the simulation of past events, which now return as a series of anachronistic media representations, creating the illusion of historical continuity. This leads to a state of historical amnesia, where the sense of connection to the past is lost. In such a context, everyday human experience becomes fragmented and disoriented. Media, as the primary intermediaries between reality and perception, create a new reality detached from historical continuity and deeply rooted in the present moment. This new reality, shaped by media representations, blurs the boundary between the real and the simulated, further amplifying the sense of temporal dislocation.
THE INFLUENCE OF TRADITIONAL AND MODERN COMMUNICATION TECHNOLOGIES ON CONSUMER ATTITUDES
Nowadays, access to various forms of information is often achieved using modern information technologies. The media is flooded with information, but it has never been harder to get the right information. In the competitive struggle, traditional media rely more and more on the possibilities that new technological solutions bring. Integrating the features of print, radio and television with the possibilities provided by modern technologies is a key factor in future business. In the conditions of intense competition on the media scene, the Internet is the basis for the survival of traditional media companies at the local and regional level. Social networks have changed the way of thinking of their audience and their users. Thanks to the development of technology, it is possible to exchange information and spread numerous contents very quickly through social networks. The work indicates that a lot of time is spent on social networks. The aim of this paper is to point out the integration of traditional media and social networks and their influence on consumer attitudes.
CONCEPTS OF MEDIA LITERACY IN INTERGENERATIONAL LEARNING
Understanding, applying, and re-contextualising media literacy concepts are viewed as part of the tools beneficial for intergenerational learning. The individual autonomy of media content users is now, more than ever, under the pressure of accelerated media content production and consumption on the one hand, and on the other, amidst completely new consumerist needs. Approaches and perspectives in the field of media literacy are continuously developing to respond to the challenges brought by the digital age and changes in the media landscape. Based on the Central Concepts of Media Literacy, discussed by Potter and Hobbs, we believe that the continuous implementation of intergenerational learning about media literacy is necessary in Serbia, with a focus on digital literacy and technological competencies. Intergenerational learning is viewed as a learning partnership based on reciprocity and mutuality involving different ages, with generations working together to acquire skills, values, and knowledge. We approach education for media literacy holistically, viewing media literacy as a kind of intellectual curiosity activation, and we advocate for media literacy as activism in intergenerational, non-familial educational programs.
DIGITAL TRANSFORMATION AND NEW EDUCATIONAL PARADIGM
Digital transformation has encompassed all segments of life, including education. In this paper, we examine the necessity of changing the educational paradigm due to the rapid development of communication technologies that have shaped the upbring-ing of young generations over the past decade, their impact on cognitive development, perception, and attention, the swift ad-vancement and efficiency of educational platforms, the increasing use of artificial intelligence, and, finally, the experiences from the COVID crisis period which significantly influenced the habits, expectations, and lifestyles of young generations. Based on the constructivist theoretical approach to the educational process, we propose the concept of a “learning landscape” designed on the principle of “active learning,” which places the learner at the center of the educational process. The effectiveness of learning outcomes depends on the functional combination of the traditional “face-to-face” approach and the application of automated digital tools such as digital educational platforms, modules, and artificial intelligence tools (a blended or hybrid approach). We also discuss the new role of educators in this process.