CREATIVE INDUSTRIES IN MEDIA STUDIES

Abstract

Creativity, as a concept, has existed long before the term “creative industries”. It was first used in 1994 in the Australian government’s strategy document “Creative Nation”. Namely, from the beginning of civilization, until today, human beings have been creative in the most diverse possible ways. Although one tends to associate this term with art, today it has a really wide application, from industrial, fashion, graphic design to creativity, which often “breaks” the routine of everyday life, which to a lesser or greater extent imposes very similar obligations on us. What has changed with the development of society and technology is that creativity today is to a large extent, in addition to the spiritual and artistic value which has for the individual, a sphere that can bring significant material profit to cities and countries, and as such is recognized as a special branch of industry. Therefore, this paper will discuss following topics: creative capital, creative class, Frankfurt school, portals, blogs, human, industrial and design.