AN ETHICS CRISIS IN VIRTUAL MEDIA SPACE

Aleksandra PenjIšević; Branislav Sančanin; Margarita Bogdanova

doi:10.58898/sij.v2i1.07-13

Authors

Aleksandra PenjIšević Faculty of Management, Sremski Karlovci; Union – Nikola Tesla University, Belgrade, Serbia https://orcid.org/0000-0002-0898-6818
Branislav Sančanin Faculty of Management, Sremski Karlovci; Union – Nikola Tesla University, Belgrade, Serbia https://orcid.org/0000-0002-4255-2634
Margarita Bogdanova Faculty of Management and Marketing, Tsenov Academy of Economics - Svishtov, Bulgaria https://orcid.org/0000-0003-0558-5274

DOI:

https://doi.org/10.58898/sij.v2i1.07-13

Keywords:

virtual space, media, social networks, ethics

Abstract

This paper will address basic ethical issues in virtual space determined by global multidirectional networking through different space and time. Numerous ethical issues will be stressed which, as a result of the complex reflections of ubiquitous media convergence, determine each individual topic, from issues of personal data protection and information security, to strengthening credibility and building trust in the virtual community. In relation to the objectives and established development guidelines, different ethical dimensions, in their complexity and multi-layeredness in a digitally empowered future, should not be viewed in isolation but exclusively through their complementarity and a quality foundation for further in-depth research.

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Author Biographies

Aleksandra PenjIšević, Faculty of Management, Sremski Karlovci; Union – Nikola Tesla University, Belgrade, Serbia
Branislav Sančanin, Faculty of Management, Sremski Karlovci; Union – Nikola Tesla University, Belgrade, Serbia
Margarita Bogdanova, Faculty of Management and Marketing, Tsenov Academy of Economics - Svishtov, Bulgaria

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